The Impact of Cigarette Advertising

Published on July 17th, 2013 00:00
tobacco advertisements

Smoking is found and widely popular in diverse media advertisements such as magazines, TV, and the Internet. The matter of whether or not smoking products have to combine with fashion is a growing issue that requires us to evaluate once again the impact of media and the tendencies that are being used through image.

Before getting to analyze the issues associated with smoking in fashion, we should consider how huge the influence of media and advertising world on teenagers is these days. Studies and figures demonstrate that teens are heavily susceptible to advertising; according to estimates an average American is exposed to around 3000 advertising messages per day.  Regardless of whether these messages are in the form of billboards or television shows, it’s extremely hard to get away from the advertisement industry. It was found out that tobacco industries spend $10.5 billion yearly on advertising their products across the country. Children are three times more susceptible to cigarette advertising than adults and are most likely to start smoking being lured by cigarette marketing than by peer pressure. This investigation demonstrates the youngsters are highly receptive to ads. Even though cigarette manufacturers state their advertising target is an adult smoker and not youngsters.

Women are also one of the most targeted in tobacco marketing; “independence, weight control and many other smoking messages communicated through ads displaying slim, eye-catching, and beautiful models,” are just some of the examples of associating themes that are used in tobacco marketing.

Today we are facing the debates associated with the use of smoking products in fashion. For instance, a year ago, Kate Moss received worldwide media attention when she walked on the stage of Louis Vuitton’s Paris fashion show with a cigarette in her hand. Several years ago, the world’s top fashion magazine, Vogue, got over 8,000 protest e-mails from Tobacco-Free Kids representatives around the country to cease cigarette print advertisement in their magazine. All those protesting correspondences were sparked by a single, vibrant advertisement for Camel cigarettes. Soon after this act captured media attention, a Vogue marketer rejected any availability for interviews and so was with Glamour, Lucky Strike or Essence publications. Representative Maurie Perl for Vogue said, “Vogue does bring tobacco advertising. Beyond that we have no further comment.

By Joanna Johnson, Staff Writer.
Copyright © 2013 All rights reserved.

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