Lorillard Tobacco Company

Published on January 18th, 2011 11:38

The history of nowadays Lorillard Tobacco Company began more that two hundred years ago, in 1760. Hereby, LTC is become the oldest cooperating company in United States. Now it is one of the 18th eldest American Cigarette Company.

It was named after name of its founder, Pierre Lorillard, who was the first entrepreneur that established a tobacco company in New York City. Now, Lorillard Tobacco Company becomes a private cigarette manufacturer that is located in North Carolina, in Greensboro - the largest city in the Piedmont Triad region.

Recently, Lorillard Tobacco Company becomes a total property of Carolina Group (NYSE: CG) and an indirect subsidiary of the Loews Corporation.

Lorillard Company started with manufacturing of tobacco, cigars and snuff. Today, this cigarette company is placed on the third place among the largest producers of smoking tobacco. Its cigarette brands are traded on the cig markets of all domestic states and that of Puerto Rico.

Lorillard Tobacco

Lorillard Company is number one in selling menthol cigarettes under the brand name Newport. To this brands belongs well known cigarettes as: Kent, True, Old Gold, Maverick, Satin and Max. According to a study that was done in 2005, Newport is still placed on leading place among the American cigarette smokers with menthol preferences.

It is important to mention the fact that all cigarette brands are licensed trademark of Lorillard Licensing Company, LLC.

The annual revenue of Tobacco Company goes far than what is called “millionth”. Only, in 2005, the total amount of money that was collected from marketed of its smoking cigarette constituted 3.64 billion dollars.

In order to comply with FDA regulations, Lorillard had until June 22, 2010 to rebrand tobacco products marketed as “Lights”, “Ultra-Lights”, “Medium”, “Mild”, “Full Flavor”, or similar designations to belie the false impression that some tobacco products are comparatively safe.

By Kevin Lawson, Staff Writer. Copyright © 2011 TobaccoPub.com. All rights reserved.


Related tags: usa | business | tobacco company | new smoking product | tobacco industry

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