Plain Packaging Ruling is Temporarily Called Off

Published on August 15th, 2014 00:00

The Advertising Standards Authority has arranged with a statement made in an advertisement for Gallaher Tobacco-owner Japan Tobacco International (JTI), which asserted there was a loss of trustworthy facts that plain cigarette packaging would stop youngsters from starting to light up, inspite of the regulation against the statement in 2008.

In a notice to the company, which possesses such cigarette brands as Silk Cut, Camel and Sobranie- ASA representative Lord Smith stated the regulating body had modified its verdict partially.

Mr. Smith wrote: "In 2008, there was a shortage of trustworthy facts that plain cigarette packaging would stop young people from starting to light up".

Daniel Torras, JTI’s UK operating leader, replied by disagreeing that there is "no reputable data these days that plain packaging will demonstrate a beneficial effect". He also added: "The coming Chantler overview ought to have respect to this independent evaluation, the opinions of effective Secretaries of State for Health that there is no proof, and the Prime Minister’s viewpoint listed in July 2013 that there is no enough facts for it’, when declaring its results."

The authentic press advertisements, developed by Big Al’s Creative Emporium, came out in 2012 and presented an unbranded packet of cigarettes. Text mentioned: "Everyone, intends to stop those under 18 from starting to light up. So, taking into account the significance of the matter, why is the Department of Health advising on an offer which a) has no proof to promote it and, b) good sense states won't deliver the results? For instance, in 2008, exact same policy was declined when it was discovered to have no trustworthy facts."

On the other hand, the ASA keeps its judgment that JTI must not "declare that in 2008 the Government had declined the policy of plain packaging for tobacco products. We perceived as that JTI had substantiated that in 2008 was an absence of legitimate facts that plain packaging would stop teenagers from starting to light up.

By Joanna Johnson, Staff Writer.
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