Philip Morris to Launch Three Innovative Cigarette Brands

Published on July 13th, 2012 00:00

Cigarette companies are trying to prevent the decrease of smoking with a series of actions, as for instance a lunch of new cigarette brands. Industry experts recently talked on the Philip Morris hopes for the Next Generation Products, called NPGs. NPGs contain a progress toward “a decreased harm alternative”, but mostly they involve some novelties.

New LM

Some examples of traditional cigarette innovation

Industry experts were mostly impressed by several PM’s new innovations for traditional cigarettes. The L&M brand U-spin possesses an exquisite filter that permits smokers to select the quantity of outer air that dilutes the smoke, thus altering the fortress of the flavor. For instance popular Parliament brand is sold in Russia in a very low quantity in a specially created package that includes the so called “Fresnel lens” printing method in order to gain a unique visual effect and make the product visible from the shelf. They say that both these cigarette brands are a good example of PM’s ability to innovation, which can boost great growth in the future. So, this is only the beginning. Also Philip Morris considers launching within the coming five years three different styles of Next Generation Products, which at present are just called as Platforms 1, 2 and 3.

Platform 1 is intended to heat tobacco instead of burning it implementing an outward heat source. It has some similarities with the heat bar, which PM tested a few years ago but which unfortunately didn’t receive any user acceptance. This new product is much smaller and it has a modern design. Specialist who used this novelty at the recent research seemed to be satisfied by it and acknowledged to have switched from traditional cigarettes. This devise requires cigarettes with a special size, which are mush shorter and more tightly packed than regular cigarettes.

Platform 2, as well as the first one heats tobacco, but this time it uses an internal heat source that a smoker would light with a traditional lighter. Probably it is similar to Reynolds American’s Eclipse cigarette, it never burns down and consumers don’t feel any difficulties.

And the last Platform 3 produces a nicotine aerosol and it is at the greatest distance from being commercialized. Moreover, it doesn’t implement any heating or burning.

By Joanna Johnson, Staff Writer. Copyright © 2012 All rights reserved.

Cigarettes Brands

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