New Camel Snus Advertisement launched

Published on June 27th, 2011 10:07
Camel Snus Advertisement

R.J. Reynolds Tobacco Co. is trying to find something positive in the public smoking ban that starts in a week in New York City. The company is launching a great advertising campaign for its Camel Snus hoping to attract smokers to their new smokeless product.

Reynolds is one of the largest tobacco companies that encourages people to stop smoking by switching to smokeless products, stated Bill Godshall, manager of SmokeFree Pennsylvania.

Two advertisements will be placed in several weeklies and journals, except The New York Times. Both these ads will have graphic health warnings. “We believe that this is a good occasion to communicate with smokers in New York City, as well as across the country, and tell them about smoke-free tobacco options they would like to try,” Reynolds spokesman David Howard stated. ”Camel has changed in order to meet the growing demand from adult users. We decided to increase the awareness of one more tobacco products that doesn’t have second-hand smoke,” Howard said. As Reynolds agreed to take part in the landmark 1998 Master Settlement Agreement that limited its advertising actions, the company has attempted to walk a fine line in promoting its products to adults.

The Camel Snus campaign drew attention of the majority of anti-tobacco advocates. “These advertisements continue Reynolds’ irresponsible promotion of snus in order to attract more smokers,” stated Vince Willmore, a representative for the Campaign for Tobacco-Free Kids. “It is also very unpleasant that Reynolds take advantage of the New York City images to advertise addictive tobacco products, mainly in the city that is the world leader in straggling tobacco use,” Willmore said.

Reynolds is persistent with its Camel Snus advertising, when placing in such magazines as Entertainment Weekly , Sports Illustrated or US Weekly. The New York City campaign is considered to be Reynolds’ attempt to associate its brand with particular geographic regions and landmarks. Anti- smoking activists, health and government officials argued against the campaign for profiting by well-know images of the destinations behind the Camel logo. Reynolds sold and distributed cigarette packages featuring the images nationally in December and January. “The Camel advertising campaign is at the same time interested in practical consequences and yet an action for the slow but firm change in tobacco consumption habit,” stated Stephen Pope, tobacco industry analyst and the managing of Spotlight Ideas in England.

John Sweeney, the chief executive of the sports-communication program at UNC, declared that the Reynolds’ campaign may be successful in attracting new customers among smokers. “It will have a long-term success if it attracts loyal followers. But it will happen if Reynolds provides a satisfying experience to the current smoker.”

By Sara Norton, Staff Writer. Copyright © 2011 TobaccoPub.com. All rights reserved.


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