Cigarettes And Movies

Published on August 13th, 2013 00:00

Cigarettes and the movies have a long-term history. For decades, the tobacco industry paid to advertise its cigarette brands in films.

smoking star

Cigarette makers recognize that the more you are accustomed with smoking products then the more probable it is that you will start smoking. The best way of making cigarette consumption look more familiar to people is by including smoking celebrities in movies and on diverse TV shows. If a celebrity is viewed smoking then a strong visual message is delivered to youngsters about the attractiveness of cigarette use. For instance, Philip Morris paid $350,000 to depict Lark cigarettes in the James Bond film. Brown and Williamson paid Sylvester Stallone about $500,000 to depict its cigarettes in one of his films. Philip Morris paid around $42,500 to advertise its best selling Marlboro brand in Superman II, which was well liked among youngsters.

The graphic display of brands in cinema films is usually considered as a form of marketing, which is followed by cigarette producers since it affects people to buy or use a product. Cigarette depiction in movies has become a favorite strategy for tobacco manufacturers to increase brand recognition and create associations with their smokes for a worldwide audience. In the post-settlement movie, Charlie's Angels, Drew Barrymore’s main character, three minor characters, and some other characters lighted up. Barrymore's character, one of the protagonists of the film, is displayed smoking in a school bathroom. While the character's age is not clear, it is fair to believe she hasn't reached 18.

Other smoking characters are having a good time and taking pleasure in their cigarettes, adding to the encouraging and motivating depiction of smoking. By looking at films that depict smoking scenes as something adequate and normal, youngsters are much more likely to start smoking. James Sargent of Dartmouth Medical School discovered that adolescents who watch films that include smoking scenes are more likely to have optimistic thinking about smoking.

Other study has discovered that celebrities who smoke both on and off screen could motivate youngsters to light up. The final results determined that teens whose most popular stars light up in movies are considerably more likely to have higher smoking experience and more positive attitudes toward smoking than youngsters whose favorite celebrities do not smoke on screen.

By Joanna Johnson, Staff Writer.
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